The 5 Restaurant Features That Shape a Good Ambience
The ambience in a restaurant plays an undeniably significant role in shaping your customers' overall dining experience. Ambience ties the cuisine, service and environment together to define your diners' perception of your restaurant.
Diners care about more than just your cuisine - they've chosen to eat out instead of grab a takeaway, after all, and it’s important that you provide a memorable experience to your customers. This is even more important following the pandemic, as struggling restaurants need to give customers an irresistible reason to visit them
If you feel as though your restaurant has the goods but not the ambience, here are some influential features that can help you to create an excellent atmosphere.
“A restaurant can do everything right, but if the service is not up to the mark, nobody will go there.”
1. Quality service
The quality of customer service received in your restaurant is going to be one of the most memorable aspects, and it’s also hugely influential on the ambience within your restaurant. Customer service can make or break someone’s experience!
Investing in the right staff is essential to the success of your restaurant. Each member of your team acts as an extension of your brand and should reflect the ethos you want your restaurant to portray to your customers.
Friendly staff full of personality with outstanding communication skills will go a long way in helping you to shape a fantastic experience and ambience that will give your customers something to rave about!
2. Appropriate Music
Create a great atmosphere that is felt from the very moment your customers walk through your door with a well-chosen soundtrack to accompany your customers’ dining experience.
A poorly chosen playlist can be a major distraction from great food, professional service and carefully planned interior design elements of your restaurant, so take time to consider your playlist and the genre of music to be played.
There’s some serious psychology to support the important role that music plays on the ambience of a restaurant. Studies have shown that music affects taste, hunger levels, and eating speed. and research has also shown a 9.1% difference in sales when playing music that matches a brand in comparison to playing randomly selected popular songs, such as chart hits.
Your restaurant's playlist should accurately reflect your restaurant's concept, and the outcome will be an outstanding ambience portraying the right message to your customers.
3. Unique and On-Brand Décor
As we've previously posted about, a restaurant's interior should be designed to reflect its cuisine as a way of strengthening your overall brand identity.
When paired with food, service and music, the interior design of your restaurant contributes to the overall ambience felt in the space, whilst also moulding the customer experience.
Because of this, the interior aesthetic of your restaurant should be in-keeping with the overarching ambience that you are trying to create for your guests.
4. Accommodating Furniture Placement
Furniture selection and layout has a significant impact on the atmosphere created within your establishment. It determines the type of settings you offer to customers too, such as whether you’re offering an intimate or sociable environment. You can create areas with different purposes based on the furniture you introduce, so plan the experience you’d like to offer carefully.
5. Suitable Colour Scheme
Everyone subconsciously uses colour to assess and judge the places we encounter on a daily basis, and it's particularly significant to the bar and restaurant industry.
A restaurant's colour scheme immediately communicates a message to customers walking through the door, even going as far as influencing appetite and energy levels!
As a general rule, bright and vibrant colours are linked to fast food restaurants, whereas softer colour schemes are better suited for restaurants that want their customers to stay for longer periods of time.
Consider the colour scheme in your restaurant; does it reflect the ambience you're trying to create?
“We eat with our eyes. This makes colour critical in most every aspect of successful restaurant designs.”
For our clients, we weave brand colours and the concept of a restaurant into the schemes we create, helping businesses to shape the perfect ambience for their customers.
Once you understand the importance of ambience in your restaurant, you can recognise and make the necessary steps towards creating the right atmosphere for your guests. Doing so increases the likelihood of customers returning after their visit, helping you to develop a loyal customer base whilst also encouraging positive reviews and recommendations that will see new customers walking through your door.
Whether you're developing a new restaurant or trying to improve an existing one, our restaurant design and build service can provide you with a bespoke and outstanding restaurant interior that will help you take your business to where you want it to be! Get in touch to find out more.
We can also help you to transform your premises into a safe environment for customers to thrive in through a socially-distanced space plan and the installation of sanitising stations! Fill in your details below to take the first step towards a fantastic restaurant interior.
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